To many the end all be all of the hoity toity world of fly fishing is the dry fly. For the uninitiated, this is the quintessential methodology to subdue a rising trout. Few advancements have been made in floatants in many moons. The category is inundated with a brand attitude and product assortment on par with wart removers. That’s where High Horse Fly Dressing kicks into high gear. HH helps your fly ride high in the water column with the added accoutrements such as UV, or scent infusion. In a sport where the participants have the darndest reputation for taking themselves, and their pursuit a bit too seriously, we’re proud to have engineered a new brand from the ground up. So step on up to your High Horse and rub it on!






This is Fly

Labor and Adrift™ are featured in the June/July issue of This is Fly Magazine #35. We did an interview and designed the cover for the fine folks at Brooklyn-based TiF. Here’s a sneak peak at a few of the unused concepts we created for the issue. After years of rejection I had to at least try to “boldly go where no man has gone before” by working some “Barbie Pink” into outdoors design work.




R.I.P. Pauly

I’ve always admired Marcel Duchamp’s Readymades and his usage of visual indifference to pose the question, “what is art?” In today’s blogotwittersphere images, words, pictures and videos are regularly appropriated without the consent of the creator. It’s with this in mind that I offer up R.I.P. Pauly. Has the Paul Maclean “man crush” moved the sport forward or back? Have we turned the page on the “River Runs Through It” chapter of fly fishing hero worship? This “art” utilizes an appropriated Mickey image subverting our buddy Brad. I suppose I’ll keep it up until the unknown artist, Columbia Pictures, or Disney serve me with the cease and desist squashing me like a grape.



What better way to pledge your allegiance to the long rod as our latest creation? Fly fisherman obsessively pursue the majestic bugs almost more than the fish themselves. Wear the irony of the fly pursuit proudly with the common HouseFly. Pick one up via of our Zazzle store.



Why Can’t We All Just Get Along?

There’s no shortage of opinions amongst trout fisherman. They make partisan politics seem like an episode of the Brady Bunch. No need to feel guilty spying this voyeuristic image of two worlds colliding



Ode to Pflueger Medalist #1

If your first fly reel was a Pflueger Medalist please raise your hand! Technology changes, but the Medalist largely stay the same. This reel has been a consistent fish slayer for over 80 years. Gear heads will convince you to pay hundreds more for the latest or greatest, and I admittedly abandoned my Medalist many years ago, but feel obligated to give a shout out to the legend.

Ode to Pflueger Medalist #2



Ode to Pflueger Medalist #3