Fenwick Fishing Rods

Pure Fishing, the parent company to many of the world’s leading fishing products, asked us to revitalize one of their most revered brands. Rod tags, 2009 catalog, logo and website were part of the effort to refresh Fenwick, the original American fishing rod since 1952. A special shout out to Lakes Calhoun and Isles for providing the canvas for us to paint our masterpiece. No fish were harmed in the making of this brand.