The International Interior Design Association has long been one of the premiere professional organizations in design. We had the honor of reimagining the IIDA Northland’s student awards competition for 2013. Naming, rebranding and concepting the video challenge was par for the course. The result is IIDA Next, a video based multimedia challenge for the NEXT generation of designers, creators and thinkers. A drastic departure from the usual Interior Design competition. In two minutes or less students are challenged to, surprise, provoke, and intrigue. Did the winning video rise to the challenge? We think so. Our efforts earned us a national award of excellence from the HQ. High fives all the way around!