Made from scratch meals, handpicked wines, beers and artisan coffees roasted on location. For the crew at L’Etoile du Nord Cafe these things aren’t just lip service, it’s a way of life. And clearly the masses are on high alert, as LDN has been lauded with accolades since it’s inception, including the Star Tribune’s “Best Waffles, Best of MN 2015” and a City Pages writeup, amongst others. We rolled up our sleeves and tackled every aspect of the L•D•N brand including their digital strategy and a squeaky clean new website. Joie de vivre, y’all!
We’re mighty proud to have been working with the fine folks from Riverstone Salon + Spa the last few years. We provided them a branding strategy for their new location in the heart of the très chic “Minnehaha Mile” portion of South Minneapolis. There’s a fully loaded portfolio of images in the “works” section on our site. Take that Fantastic Sam!
The International Interior Design Association has long been one of the premiere professional organizations in design. We had the honor of reimagining the IIDA Northland’s student awards competition for 2013. Naming, rebranding and concepting the video challenge was par for the course. The result is IIDA Next, a video based multimedia challenge for the NEXT generation of designers, creators and thinkers. A drastic departure from the usual Interior Design competition. In two minutes or less students are challenged to, surprise, provoke, and intrigue. Did the winning video rise to the challenge? We think so. Our efforts earned us a national award of excellence from the HQ. High fives all the way around!
Put on your fancy duds and get your groove on. Is there really any greater cause than this? We had the pleasure of handling the creative direction and design of the 2012 Dawn of a Dream marketing materials for our good friends at Children’s Cancer Research Fund. Booyah!
We had the pleasure of creating some custom graffiti work for Joel Pilger of Impossible and his ReKnew project featuring Greg Boyd. Hitting the abandoned Fruen Mill site in north Minneapolis with our pieces was a bit creepy, it felt like a scene right out of an episode of Scooby-Doo. The video was shot by the boys at Telegraph Studios. Check out their killer B-Roll promo piece as well. Nice job fellas! I felt compelled to throw down a few Adrift™ tags as well just for good measure. I’m sure the other graffiti writers will be wondering WTF when they break into the mill and see the HouseFly!
We were asked by the St. Paul Public Schools Hubbs Center to create a campaign to encourage students to advance their education and complete their GED. Our “Think Big” campaign included posters, mailers, wristbrands, t-shirts, and social media applications.
Enjoy a sneak peek at House Fly. A little dose of fly fishing love we’ve brewed up for our Adrift™ brand. Look for more details in the upcoming months.
Help yourself to a fat stack of tees at your next bike event or Twin Cities outdoor gathering. Compliments of our buddy Oliver of WaffleVan lore and team Labor.
The “love” for Stain Solver continues this week. Lovely Package curates the very best packaging from around the globe, and we’re honored that they featured us today. Check it out!
A little black coffee, and a nice feature of our Stain Solver rebrand from the good people at the Dieline to start off our Monday.
High fives to our friends at Stain Solver and team Labor!
You say BAKERY, I say BIKERY. Bikes and waffles go together like peas and carrots. We’re deep in the trenches working on a new branding effort for baking and cycling wizard Oliver Vrambout and his killer WaffleVan. Coming to a race near you…
We dusted this off for a second round of Halloween greetings! Don’t let your dentist read this.
A rebrand effort is well underway for our friends at the MNCPA. We’ve been designing conference materials for them for a number of years. This is our first crack at doing some branding work, in addition to the usual print collateral and website development. They’re overdue for a shout out from team Labor.
Sure doughnuts may not be the most healthy choice for breakfast, and are wholly inappropriate for high end culinary inspiration, but there’s no questioning their appeal. I’ve always been partial the Krispy Kreme variety (amongst others). I love the textural quality of the freshly fried dough dipped in sugary goodness.
It’s with this in mind, that we approached a new round of business cards for our long time compatriots at Cooks of Crocus Hill. I’ve often joked with Cooks for years that I’ve designed everything imaginable for them except business cards.
The idea of thermography had been on “the list” for awhile, just sitting there waiting for the right opportunity. In my book thermography gets a bad rap, often being associated with the cheap and “undesigned” handouts from the ubiquitous small businesses of the world. The “creative types” often go for the beautiful and passe qualities of letterpress or screen printing. For the Cooks cards we wanted a thick field of thermonuclear love.
I wanted these bad boys to look like they’d been dipped in the dip cone tank at DQ, though they look eerily like a square of Neopolitan just begging for the scoop. Is that such a bad thing? There’s nothing quite like the decision when staring down the open box, do you go Chocolate or Strawberry? Forget the Vanilla in the middle, it’s not a real flavor it’s just white space.
Labor, it’s how the work gets done.
We’ve been busy with our friends at the Community Design Center of Minnesota this year, print , signage, packaging, branding we’ve been doing it all, by in large supporting their youth progams. We’ll try to get some decent pics of the work soon…
A Labor of Love. Our buddy Karl has been killing it this year, after many years of preaching the LifeRecipe gospel. If you’ve seen the Andrew Zimmern Health Partners / YumPower spots on TV the last few months, then you can appreciate his efforts (it’s a spin-off of our core LifeRecipe program).
We finally got around to developing a proper interactive sales app for LR (amongst other marketing pieces). Live better, my friends.
We’re proud to have teamed up with Phoenix based Modern Massage. Look for a full package from us in the near future.
Man what a run it’s been! Since the invention of the printing press, has it been seriously challenged for communications supremacy? While print certainly isn’t dead, we’ve seen a significant shift in the way that our clients value print.
These days when we do fire up the press, we have to be “extra” certain that the choosen vehicle provides a unique brand interaction. Case in point, our own business cards. They provide a cornucopia of earth-friendly options, and possibly serve a dual purpose (if you’re lucky). Give us a shout, we’d be more than happy to meet and have and old school business card exchange. Who knows you may find a hidden gem in our stash? Just know you have a friend in Labor, Johann.
If you’re not careful you may get a visit from Ms. Susie and her “hotter than blazes” event sales app. This is just one of many tools in the Cooks rebrand toolbox. We like to refer to it as the drill driver, it’s the real workhorse in the arsenal. Get on over to Cooks for your forthcoming 50th anniversary party or corporate teambuilding event. Heck, you might even learn the nuiances of foie gras and end up with a full belly, killing two birds with one stone.
The immaculate conception of USB people. We’re proud to announce the Best Buy family has expanded to 4! It feels pretty good to add our Geek Squad brethren into the fold!
A stalwart component of the Labor philosophy is to work hard, play harder. Yup, that sounds cheesy, but it’s true. One obscure pursuit that we claim supremacy is in fishing talent. Hey big agencies you may be big, you may be bad, you may be expensive, but we can out fish you?
For years when interviewing creative talent I always asked the question, do you fish? It was always enjoyable to hear prospective designers squirm when trying to wrap their heads around that odd question. They would typiclly formulate an answer that was constructed to say what they thought I wanted to hear. Often times stories relating to “fishing with my grandpa when I was a kid.” Our on the water skills were particularly useful in our Pure Fishing branding years before they got swallowed up by a monster conglomerate and evacuated my beloved Hawkeye state for a warmer climate.
Which brings up another philosophical tenet. Not that Labor has studied the klingon language, but we are familiar with some of the general concepts behind Star Trek. Boldly go where no man has gone before, and in this case the new frontier is fishing. Often times our work isn’t the most glitzy or slick but we are always looking for opportunities to take quality design to places rarely touched by our profession.
Sorry fishing, but there is only a small percentage of quality creative being done in your industry, and online fishing communities are no stranger this idea. With that in mind we decided to help brand the foremost trout fishing community in the midwest’s famed Driftless area. Brad Pitt from A River Runs Through It need not apply. Typically there’s a Hatfield and McCoy style feud between many fly fisherman and old school worm dunkers, but this group simply shares a passion for pursuing the world class spring creeks of the midwest. Tight lines, folks.
Oxygen bleach, you know the good stuff! We are thrilled to start sharing our rebrand of Stain Solver, a true original. For the last 15 years (long before the “trendy” green cleaning product revolution), Stain Solver has been kicking tail and taking names! Look for an expanded case study soon as we receive the packaging, hot off the press.
Why throw out old office systems on your next office space redesign? It seems kind of wasteful doesn’t it? Enjoy a snippet of our new work for RenuSpace, a customizable office panel system that makes Moonlighting era Herman Miller office spaces feel like a squeaky new pair of sneakers.
Are you a voting member of the Academy Awards? Didn’t think so. Here’s a sneak peak of the PR kit we created for the Ana’s Playground Oscar submission. Making the top ten of independent short films produced in the last year is rarified air. Good job Minneapolis!
Advertising Age and the Star Tribune are picking up on the Best Buy ON love…Enjoy! Are you tired of Best Buy in this blog yet?