Thanks Gutenberg…


Man what a run it’s been! Since the invention of the printing press, has it been seriously challenged for communications supremacy? While print certainly isn’t dead, we’ve seen a significant shift in the way that our clients value print.

These days when we do fire up the press, we have to be “extra” certain that the choosen vehicle provides a unique brand interaction. Case in point, our own business cards. They provide a cornucopia of earth-friendly options, and possibly serve a dual purpose (if you’re lucky). Give us a shout, we’d be more than happy to meet and have and old school business card exchange. Who knows you may find a hidden gem in our stash? Just know you have a friend in Labor, Johann.

This is one hot potato.


If you’re not careful you may get a visit from Ms. Susie and her “hotter than blazes” event sales app. This is just one of many tools in the Cooks rebrand toolbox. We like to refer to it as the drill driver, it’s the real workhorse in the arsenal. Get on over to Cooks for your forthcoming 50th anniversary party or corporate teambuilding event. Heck, you might even learn the nuiances of foie gras and end up with a full belly, killing two birds with one stone.

Boldly go where no branding has gone before.


A stalwart component of the Labor philosophy is to work hard, play harder. Yup, that sounds cheesy, but it’s true. One obscure pursuit that we claim supremacy is in fishing talent. Hey big agencies you may be big, you may be bad, you may be expensive, but we can out fish you?

For years when interviewing creative talent I always asked the question, do you fish? It was always enjoyable to hear prospective designers squirm when trying to wrap their heads around that odd question. They would typiclly formulate an answer that was constructed to say what they thought I wanted to hear. Often times stories relating to “fishing with my grandpa when I was a kid.” Our on the water skills were particularly useful in our Pure Fishing branding years before they got swallowed up by a monster conglomerate and evacuated my beloved Hawkeye state for a warmer climate.

Which brings up another philosophical tenet. Not that Labor has studied the klingon language, but we are familiar with some of the general concepts behind Star Trek. Boldly go where no man has gone before, and in this case the new frontier is fishing. Often times our work isn’t the most glitzy or slick but we are always looking for opportunities to take quality design to places rarely touched by our profession.

Sorry fishing, but there is only a small percentage of quality creative being done in your industry, and online fishing communities are no stranger this idea.  With that in mind we decided to help brand the foremost trout fishing community in the midwest’s famed Driftless area. Brad Pitt from A River Runs Through It need not apply. Typically there’s a Hatfield and McCoy style feud between many fly fisherman and old school worm dunkers, but this group simply shares a passion for pursuing the world class spring creeks of the midwest. Tight lines, folks.



Refresh Your Space



Why throw out old office systems on your next office space redesign? It seems kind of wasteful doesn’t it?  Enjoy a snippet of our new work for RenuSpace, a customizable office panel system that makes Moonlighting era Herman Miller office spaces feel like a squeaky new pair of sneakers.

Oscars Press-Kit


Are you a voting member of the Academy Awards? Didn’t think so. Here’s a sneak peak of the PR kit we created for the Ana’s Playground Oscar submission. Making the top ten of independent short films produced in the last year is rarified air. Good job Minneapolis!

Academy Award for Ana’s Playground, Yes Please!


Holy schnikes! We just heard the Minneapolis-made short film, Ana’s Playground, that we had the pleasure of working on, has made the cut as one of the final ten films in the running for an Oscar™ in the Live Action Short category.

Three to five of these short films will be selected by Short Films and Feature Animation Branch members as Official Academy Award nominees. A huge congrats goes out to writer/director Eric Howell, Story Forge and all of the others who worked so hard to make this film! Hopefully we’ll be getting the news of a nomination next month and you’ll be bringing an Oscar™ home in February! Read the official release from the Academy of Motion Picture Arts and Sciences here.

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